Gladys S.W. Lam
Executive Director
Forum Conferences
Gladys S.W. Lam is Publisher of BRCommunity.com, a vertical community for practitioners working with
business rules, enterprise decisioning, and related areas. BRCommunity is home of the Business Rules Journal.
Ms. Lam is a world renowned expert on business rules and related techniques. She has led numerous large-scale
companies in adopting the business rules approach. She manages business rule projects that focus on the
capture, analysis and management of business requirements including business rules. Ms. Lam speaks
internationally at conferences and other professional events. She co-presents public seminars on
Business Rules and Business Analysis offered through AttainingEdge with Ronald G. Ross.
Ms. Lam is Co-Founder and Principal of Business Rule Solutions, LLC (www.BRSolutions.com), the most
recognized company world-wide in business rule methodology, consulting services, and training.
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Ronald G. Ross
Chair
Business Rules Forum
Ronald G. Ross is recognized internationally as the "father of business rules." He has Chaired
the annual Business Rules Forum since 1997. He was a charter
member of the Business Rules Group in the 1980s, and an editor of two landmark BRG papers,
The Business Motivation Model and the Business Rules Manifesto.
He is active in standards development, with core involvement in SBVR.
Mr. Ross is Executive Editor of BRCommunity.com and its flagship publication, Business Rules Journal.
He is author of eight professional books. including Business Rule Concepts (2005),
a 2nd edition of his popular, easy-to-read 1998 handbook. Mr. Ross speaks frequently at industry events worldwide.
Mr. Ross is Co-Founder and Principal of Business Rule Solutions, LLC and is actively engaged in consulting,
training and research. He co-developed RuleSpeak®. Mr. Ross gives highly regarded public seminars in North America
through AttainingEdge and in Europe through IRM-UK.
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James Taylor
Co-Chair
EDM Summit
Prior to co-founding Smart (enough) Systems, James Taylor was a Vice President at Fair Isaac Corporation
where he developed and refined the concept of enterprise decision management or EDM. Widely credited with
the invention of the term and the best known proponent of the approach, Mr Taylor helped create the
emerging EDM market and is a passionate advocate of decision management. Mr. Taylor has 20 years
experience in all aspects of the design, development, marketing and use of advanced technology including
CASE tools, project planning and methodology tools as well as platform development in PeopleSoft's R&D
team and consulting with Ernst and Young. He has consistently worked to develop approaches, tools and
platforms that others can use to build more effective information systems. He is an experienced speaker
and author, with his columns and articles appearing regularly in industry magazines.
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Neil Raden
Co-Chair
EDM Summit
Prior to co-founding Smart (enough) Systems, Neil Raden was the founder of Hired Brains, a research
and advisory firm in Santa Barbara, CA, offering research and analysis services to technology providers
as well as providing consulting and implementation services in Business Intelligence and Analytics to
many of the Global 2000 companies. Mr. Raden began his career as a casualty actuary with AIG in
New York before moving into software engineering, consulting and industry analysis, with experience
in the application of analytics to business processes from fields as diverse as health care to
nuclear waste management to cosmetics marketing and many others in between. He is a practicing
consultant, industry analyst, speaker and author. His articles appear in industry magazines and he is
the author of dozens of sponsored white papers for vendors and other organizations.
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John Rymer
Chair
Rules Technology Summit
As an analyst on Forrester's Application Development & Architecture research team, John R. Rymer
covers the market for application platforms, including business rules platforms, the Java/J2EE application
servers from BEA, IBM, JBoss, Oracle, SAP, and Sun Microsystems, and the equivalent portions of Microsoft's
.NET platform.
Mr. Rymer has 19 years of experience as an industry analyst, business strategy consultant, and
software marketing executive. Previously, Mr. Rymer served as vice president of product marketing at IONA
Technologies, where he gained firsthand experience in creating and executing market strategies. In late 1994,
he helped to found Giga Information Group, which Forrester acquired in 2003.
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