WEBINAR

Analytics in the EDM Ecosystem: How Analytics, including Business Intelligence, Keep Your Rules Humming

THIS WEBINAR WAS RECORDED ON ... December 13, 2007 (Thursday) | 1:00 PM - 2:00 PM (ET) INTENDED AUDIENCE: All EXPERIENCE LEVEL: All

SPONSORED BY: Business Rules Forum

ABOUT THIS SESSION:

Analytics informs rules. A basic premise of EDM is that all of the analytics in the world, all of the “super crunching,”can never have more than limited value without the mechanism to put it into action. Bill James’ number-crunching regressions in Baseball Abstracts were only of latent value until Theo Epstein applied them to running the Boston Red Sox. Rules and rules engines convert the latent value of analytics in active, value-creating systems. Inrix’s Dust Network aggregates data from hundreds of thousands of fleet vehicles in real time and crunches through the numbers to generate routing information, but without a rules-driven application to generate the routes, it would just be dead data in drawer, neatly arranged.

And it works both ways. The outcome of the decisions have to be analyzed, too.

EDM is not complete without the tools and techniques of analytics and Business Intelligence, on both ends of the rules.

In this session, we’ll explore the role of analytics and BI in EDM and provide a brief overview of the analytics and BI industry: quantitative analysis, ad hoc query and reporting, data integration, data visualization and the role of high speed data management systems to support it all.

SPEAKER(s):

Neil Raden Co-founder Smart (Enough) Systems

ABOUT THE SPEAKER(s):

Prior to co-founding Smart (Enough) Systems, Neil Raden was the founder of Hired Brains (www.HiredBrains.com), a research and advisory firm in Santa Barbara, CA, offering research and analysis services to technology providers and venture capitalists as well as providing consulting and implementation services in Business Intelligence and Analytics throughout North America and Europe. Hired Brains, and its predecessor company, Archer Decision Sciences, have been in business for over 20 years, providing services to many of the Global 2000 companies.

Mr. Raden began his career as a casualty actuary with AIG in New York before moving into software engineering, consulting and industry analysis, with experience in the application of analytics to business processes from fields as diverse as health care to nuclear waste management to cosmetics marketing and many others in between. The recurrent theme in his work is the need for analytics that can be deployed and used by a wide segment of the population. He is a practicing consultant, industry analyst, speaker and author. His articles appear in industry magazines, he is the author of dozens of sponsored white papers for vendors and other organizations, and he co-authored the book Smart (Enough) Systems with James Taylor.